From couture holiday trees to gourmet festive pop‑ups, discover the five luxury hotel partnerships redefining Christmas travel with art, fashion and culinary flair.
As the holiday season unfurls a festive glow across the globe, the world’s most adventurous luxury hotels are doing far more than hanging wreaths and string lights. In 2025, collaborations between luxury hospitality, haute couture, culinary icons, and cultural creatives have ignited a new class of Christmas activation: sophisticated, expressive, and delightfully Instagram‑worthy (because today that matters, for better or worse).
Mandarin Oriental Jumeira Dubai × Maison Schiaparelli
Dubai’s new beachfront Mandarin Oriental Jumeira has ushered in its first festive season with a Christmas tree that reads like a haute couture sculpture. Created by American designer Daniel Roseberry for Maison Schiaparelli, the installation channels surrealist fashion designer Elsa Schiaparelli’s lifelong fascination with the cosmos: 960 golden metal rods radiate like solar rays, punctuated by a beating red heart set with 1,458 Swarovski crystals. Inspired by Daniel Roseberry’s Haute Couture Fall/Winter 2025–26 collection for the couture line, the sculpture is breathtakingly visceral.
Far from your typical branded hotel Christmas tree, the mechanical, heart‑pulsing red centrepiece blurs the boundary between fashion house theatre and festive hotel spectacle. Maison Schiaparelli remains in residence throughout the season, and the property’s exclusive Schiaparelli Suite offers guests a deeper dive into the luxury maison’s creative world, a festive moment that transcends the ordinary hotel holiday display. Fitting for Dubai, one of the world’s newest and most powerful fashion and luxury capitals.
Rosewood Villa Magna Madrid × Caviar Kaspia: Santa’s Kaspia Bar
In Madrid, Rosewood Villa Magna has teamed with Parisian institution Caviar Kaspia for Santa’s Kaspia Bar, a seasonal pop‑up that marries the hotel’s understated glamour with the haute art de vivre of Caviar Kaspia. The patio transforms into a chic winter chalet punctuated with bespoke mosaics, golden detailing, and Caviar Kaspia’s classic dishes such as baked potato with caviar, smoked salmon blinis and more, are paired with branded Champagne, flavoured vodkas and curated wines.
The experience balances Parisian refinement with Madrid’s spirited culinary scene, while an elegant Caviar Kaspia cart offers exclusive gifts and holiday merchandise. It’s a festive fusion of gastronomy and glamour, perfect for holiday meals that live beyond the plate and straight onto your feed.
Claridge’s London × Burberry: A Mayfair Christmas classic reimagined
In London, Claridge’s long tradition of designer Christmas trees continues with Brit fashion label Burberry’s latest curated lobby installation. Burberry Chief Creative Officer Daniel Lee has decked the iconic Mayfair hotel’s tree with hundreds of bows crafted from surplus Burberry fabrics, suspended alongside equestrian‑inspired ornaments and crowned with a gilded crown: a seasonal celebration that honours craftsmanship, British heritage and sustainability.
Claridge’s annual festive collaboration has historically drawn designers from Dior to Dolce & Gabbana, and this year’s Burberry partnership reinforces why this ritual remains a highlight of the British capital’s holiday calendar.
Pulitzer Amsterdam × David LaPort: Sculptural sparks and sips
Not all hotel collabs happen on land‑locked lobbies. In Amsterdam’s canal district, the historic Pulitzer Amsterdam has teamed with Dutch designer David LaPort to create Festive Sparks: a monumental, sculptural Christmas installation in the hotel’s garden. The broader festive narrative includes bespoke cocktails inspired by LaPort’s design and collectible ornaments to be cherished long after guests depart.
The towering 30‑foot Christmas installation blends champagne hues with three‑dimensional ornamentation, with LaPort’s couture sensibility making for an architectural art piece. Laport’s signature sculptural pleats and architectural forms take centre stage as the tree becomes a shimmering celebration of light, colour, and artistic expression. It’s a compelling example of how boutique hotels are turning public spaces into celebratory galleries, making it one of Europe’s most talked‑about holiday activations this year.
Sofitel Hotels × Devialet: The Candle Experience Across Asia
French luxury hotel brand Sofitel has partnered with renowned acoustic engineer Devialet to launch The Candle Experience across its Asia properties (including Seoul, Singapore, Hanoi and Bali) for Christmas 2025. This experiential collaboration transforms selected suites and spaces with hundreds of LED candle lights, signature scents and custom soundscapes and playlists. This is a sensory endeavour that blends sight, aroma and sound into Asia’s holiday escape.
Designed as a contemporary artistic ritual rather than a traditional festive décor piece, it invites guests to slow down and be present during the season’s busy period. This mindset‑shifting sensorial initiative is rooted in a blend of French hospitality, experiential wellness and high‑end immersive design.
The St. Regis United States × Ladurée: Parisian festive sweetness
For Christmas 2025, St. Regis hotels across the US,from New York to Washington D.C. to San Fransisco, has unveiled a festive partnership with iconic Parisian patisserie Ladurée, famed for its pastel-hued macarons and fine blended teas. Across the American hotel’s lobby and festive spaces, Ladurée’s influence is unmistakable: a glittering holiday tree inspired by classic French elegance anchors the celebration, complemented by the Ladurée Macaron Cart serving classic flavours like vanilla, pistachio and raspberry.
The collaboration marries a traditional hotel holiday experience with St. Regis’s celebrated festive décor with Ladurée’s world‑renowned gourmet French desserts for a festive experience that includes indulging in seasonal sweet treats against a backdrop of refined, Paris‑infused Christmas charm.
